Market intelligence · Poland

Retail & e-commerce

What the Polish retail & e-commerce sector actually runs

3,918

Polish retail & e-commerce domains analysed

most-detected technologies below · share of analysed domains

Most-detected technologies

Ranked by how many retail & e-commerce domains we observe running each — tracked vendors link through to their market page.

Google Tag Manager Analytics
1,866 48%
Google Analytics Analytics
1,687 43%
WooCommerce E-commerce
1,542 39%
WordPress CMS
1,518 39%
Google Ads (DoubleClick) Ads
1,248 32%
Google Ads Ads
1,220 31%
Google AdSense Ads
1,213 31%
Google (Workspace/Search) SaaS
1,174 30%
Microsoft 365 SaaS
1,023 26%
Meta Pixel Marketing
866 22%
home.pl DNS (PL) DNS
627 16%
home.pl (PL) Email
586 15%

Sell into retail & e-commerce on evidence.

This is the aggregate picture. Look up any company in the sector to see its full stack, posture and the displacement angle — or get the named, filterable list in Overt.

Observed passively from public DNS, HTTP headers and TLS certificates across 3,918 analysed Polish retail & e-commerce domains. Aggregate counts only — Overt never publishes an individual company's stack on a public page. Snapshot 2026-06-13. How we detect →

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